May 22, 2018
How do podcasters make ordinary guests sound so good?
Let's call it "podcast witchcraft" -- a series of buttons we press that make even a blundering guest sound amazing.
This is good. It helps our podcasts found more professional and helps us get our messages out in a more productive manner.
But it can also bite us in the ass...
What happens when you base the quality of a potential interviewee on "podcast witchcraft" and not his actual ability to communicate a message effectively?
It's a mess. And there's a simple way to make sure this doesn't happen to you...
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