Apr 17, 2018
Last month, Laura Ingraham's show on Fox News was boycotted by 27 sponsors after she ridiculed a 17-year old student survivor of school shooting.
The student, David Hogg, posted a list of Ingraham's advertisers online and called for a boycott. Advertising time during her show dropped by as much as 52 percent.
This week, her program is getting its best ratings ever, spiking 25% in total viewers. And one of the sponsors who pulled its ads, Ace Hardware, is back.
In this episode, I talk about why sponsors associate themselves with podcasts and how you can get sponsors for your podcast, even if you're controversial or don't have a lot of listeners.
Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.