Discover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ...
Key Themes
- Podcast formats and challenges
- Audience engagement and meetups
- Effective podcast monetization strategies
- High-quality remote recording solutions
- Importance of podcast content focus
- Children influencers and children of influencers, ethical concerns
- Personalizing and professionalizing guest interactions
Topics covered in this episode:
- Introduction
- Interview Format vs. Monologue Podcasts
- Mention of Previous Episode with Jim Collison
- Topics Covered in This Episode
- You plus Them Equals Bigger Podcaster
- The Pacific Content Opportunity
- Your Podcast, Your Rules
- The $200,000 Podcast
- Advocates Want Legal Protections for Child Influencers
- You Plus Them Equals Bigger Podcaster
- Avoiding the Content Treadmill
- Viewing Listeners as Real People, Not Downloads
- Attending a Local Podcast Meetup
- The Structure and Benefits of Meetups
- Gathering Around a Topic, Not the Podcast Itself
- Example: Hamburger Topic Meetup
- Steps to Organize and Promote a Meetup
- Creating a Mobile-Friendly Landing Page for Listeners
- Your Podcast, Your Rules
- Guest Participation Guidelines
- Requirement for Quality Mic
- Quiet Recording Environment
- Not All Interviews Published
- Specific Mic Models and Pre-Interview Analysis
- Publicist Scenario and Canceled Interview
- Maintaining Audio Quality Standards
- Importance of Complying with Podcast Standards
- Big Podcast AMP
- Personal Coaching Program
- Goals: Audience Growth, Marketing, Monetization
- Details and Enrollment Information
- The Pacific Content Opportunity
- Closing of Pacific Content and Resulting Opportunities
- Competitive Branded Podcast Niche
- Opportunities for Smaller Podcasters and Producers
- Examples of Market Segments: Real Estate Agents, Local Businesses
- The $200,000 Podcast
- Case Study: Sarah Peck's Startup Parent Podcast
- Revenue from 2000 Downloads Per Episode
- Selling High-Priced Products
- Importance of Niche Audiences
- Repeat Customers
- Business Model Comparisons
- Focusing on High Prices and Repeat Customers vs. Larger Audience
- Advocates Want Legal Protections for Child Influencers
- Exploitation of Child Influencers by Parents
- Examples from the Entertainment Industry
- Increasing Reach of Social Media and Risks
- Seeking Feedback and Experiences from Listeners
- Additional Resources and Closing
Episode Timestamps
- 00:00 Local recording for stable, high-quality audio/video
- 03:21 Bigger podcasts
- 08:56 Branded podcasts: an opportunity for smaller companies
- 12:30 Podcasters set rules for guests
- 14:42 Calls for legal protections for child influencers
- 17:50 Social media's reach endangers kids' privacy
- 20:29 Protect yourself with the Podcast Growth Toolkit.
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 183 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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