Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast.
Key Themes
- Importance of podcasting beyond audio.
- Embracing diverse voices through podcasting.
- The concept of "1000 True Fans" explained (and how it works for podcasters)
- Monetization strategies beyond direct podcast earnings.
- Utilizing voice-changing technology in podcasting.
- Avoiding audio issues in podcast production.
- Utilizing classified ads for podcast growth.
Topics covered in this episode:
- It's never "just a podcast" - your role in connecting people and fostering a sense of belonging.
- The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially.
- Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops.
- Discussion on the updated version of the "1000 True Fans" manifesto and its relevance to podcasters.
- Voice-changing technology for podcasters who want to change their voice for their show or certain segments.
- The complications and editing nightmares caused by extra sounds during recording (and which sounds to listen for).
- The emotional connection and impact that podcasters can have on their listeners by making them feel seen and understood.
Episode Timestamps
- 03:43 Social media is hard to avoid.
- 08:18 Selling merch to fans.
- 10:36 Spotify
- 13:50 Noisy fashion choices
- 18:54 $100 podcast studio includes audio interface, mic, headphones.
- 20:36 Personalized coaching for podcasters to grow audience.
The Newsletter for Podcasters
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 176 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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