Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ...
Big Ideas in This Episode
- Bands bribe radio station with fireworks for airplay
- What would you delete from your podcast—today?
- Is your gear obsession secretly holding you back?
- Starbucks-style choices: why too many repel listeners
- Sunk cost trap: why you keep bad podcasts alive
- Steal "Metal Shop's" teeth: make your show addictive
- Never let a "hit-and-run" guest hijack your episode
Why You Should Listen
- The shockingly simple "firework effect" for making your podcast utterly unforgettable—borrowed straight from outrageous music industry stunts!
- The single question that reveals what's secretly suffocating your podcast's growth (and how to break free, fast)
- The 3 "fear stories" holding you back from podcast riches and recognition—plus, how to silence them for good
- How to instantly ditch the drudgery and force others to do your dirty podcast work for you (editors will secretly envy you!)
- "Pre-interviews": the lazy man's way to higher quality, hypnotic conversations—spend 10 minutes and watch your guests spill their best secrets
- The Starbucks psychological trigger that will keep your audience hooked—ignore it and lose your listeners to the competition
- How endless choices can secretly sabotage your show (and the two-option "milk or water" hack that keeps listeners loyal and powerless to leave)
- The sunk cost sin: why both YOU and your listeners will keep returning to your podcast—even when you bore them to tears (use this, get rich)
- The one tiny change that makes people greedily share your podcast with friends—viral growth, the easy way!
- How to sneak addictive self-care into your episodes, so fans lust after every new release (and brag online about your show)
- The "signature segment" strategy: create one killer feature and listeners will come crawling back for more (even if the rest is garbage)
- Why you MUST give your podcast "teeth"—and the 3 mysterious methods Metal Shop radio used to dominate a rabid cult audience
- What 90% of podcasters get wrong about interview questions—and how to ask so your guests hand you gold on a silver platter
- Expose your guests' hidden greed, fears, and fantasies with these dangerously fun "novelty questions" that make even stone-cold CEOs open up
- The little-known trick for slashing time-wasting "hit and run" guests—gain absolute control, eliminate ramblers, and make every episode binge-worthy
Episode Timestamps
- [00:00] The wildest things bands send to radio stations—fireworks, tombstones, and the desperate quest to get played
- [00:04:42] Three brutally honest questions every podcaster should ask to find true "podcasting freedom"
- [00:08:51] Why Starbucks writes your name wrong on purpose—and what that lesson means for your podcast
- [00:12:47] The shocking power of sunk cost fallacy: why podcasters (and listeners) stay loyal long after the fun stops
- [00:16:53] "What are you really bad at that you wish you were good at?"—Uncommon questions that spark unforgettable interviews
- [00:19:59] The Metal Shop secret: How one syndicated show kept listeners on their toes and what your podcast can steal from them
- [00:24:43] The dark side of podcast guests: How to deal with "hit and run" talkers who waste your time and tank your show
You want these links ...
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 240 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?
Click the icon below to listen.
