After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
- Change your name, change your momentum
- The grass is greener: podcasters crave novelty
- Big mistakes: don't buy your own hype
- Sunk cost: abandon your old podcast identity?
- Relentless rebranding: how Shaq forced my hand
- Scud Busters ... why trendy names die fast
- Your audience isn't loyal (they barely notice)
Why You Should Listen
- Why changing your podcast name might be the breakthrough you crave ... discover when to strike for maximum momentum (even if you're 700 episodes in!)
- The dangerous false hope behind "just one name change" ... and how the real pros use rebrands to seize power and control over their audience (and competition!)
- The 5-question "naming test" top podcasters use to bulletproof their brand for years—most quit after question #2 (you won't!)
- How to seduce bored listeners back to your show (without spending a dime or recording a single extra episode)
- The secret curse of "linear" podcast names and how they trap you in startup mode forever (and what to do about it!)
- When the thrill is gone: the dirty truth about why most podcasters can't keep up—plus a play to outlast your laziest rivals
- A classic "relaunch" play ripped from the WWE's billion-dollar script to conquer confusion and cement listener loyalty for life
- The hidden power in a boring podcast title—why placing one special letter at the front can rocket you to the top of every directory (and block giants like Shaq)
- The "asset audit" checklist that reveals all the secret places your old podcast name is still haunting you…and how to erase it for good
- The ruthless mindset shift: how to kill sunk cost perfectionism (and why loyal listeners actually envy the bold who change course)
- The most overlooked source of seduction in podcasting—how your internal motivation can make your show irresistible in any market
- The glutton's guide to reusing old content—stack your best hits and fool new listeners into binging your "fresh" format
- The step-by-step rollout to ensure your rebrand dominates every directory, email, and feed (miss one, and you'll lose your herd)
- The forbidden lesson from celebrity podcasts and why blindly chasing their success leads straight to exhaustion and obscurity
- The real reason listeners miss name changes for months (even superfans)—and the sneaky, persistent way to implant your new identity in their brains forever
Episode Timestamps
- [00:01:49] Why most podcasters change their show name five or six times—and how it might sabotage your success
- [00:03:26] The little-known "B at the front" strategy for podcast names and how alphabetical sorting can change your show's fate
- [00:04:12] Why "big" and "podcast" are the riskiest words to put in your podcast title (and how Shaquille O'Neal almost stole the show)
- [00:09:16] The brutally honest advice: "Don't stay in a bad relationship with your podcast" (and why sunk cost should never trap you)
- [00:10:53] The secret story behind WWE's epic rebrand from WWF and what it teaches about perfect timing for change
- [00:13:40] The cautionary tale of "Big Podcast Daily" ... how a name can attract the wrong audience, and why it pays to ignore downloads
- [00:25:27] The hilarious "Scud Busters" morning show blunder ... how fleeting trends can ruin your brand for years
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