Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren't worth chasing in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
- The ugly truth behind paid podcast awards
- Trophy chasing: envy fuels empty victories
- Sponsors don't care about your shiny award
- Award-winning? Listeners don't care
- Judge panels: old, out of touch, easily bought
- Why $300 is better spent on gear, not glory
- Make your podcast irresistible
Why You Should Listen
- Why "award-winning" bragging rights could mean less than you think ... and what actually makes sponsors drool
- The dirty little secret behind paid podcast awards (and why the winners aren't always the best)
- How to game the system for credibility ... or why most "award panels" secretly don't care about you
- The golden rule for getting listeners that no trophy can ever unlock
- Tired of hustling for sponsors? Discover what they truly lust after (and it's not a shiny medal)
- The quickest way to get more respect in podcasting without swiping your credit card
- Why "celebrity panels" are a mirage ... and the jaw-dropping truth about who's really judging your podcast
- How envy fuels the award racket ... and how to stay immune to their sales pitches
- The hidden power move: Invest in your mic, not a meaningless certificate
- What top podcasters do instead of chasing awards (and how you can steal their strategy)
- Why throwing cash at awards is perfect for the lazy podcaster (but deadly for the ambitious one)
- Could a $100 microphone bring you more listeners than $1000 worth of "award entries"?
- The seductive myth of credibility ... and how to seize real control of your reputation
- How insider clubs (and "peer voting") at the Grammys reveal the truth about podcast awards
- Stop lusting after trophies ... grab hold of tactics that spike your audience and make rivals beg for your secrets
Episode Timestamps
- [00:00:28] Why most podcast awards are actually a "pay to play" business (and how much podcasters are really spending for a shot at a trophy)
- [00:02:38] The seductive dream of credibility and sponsors: What podcasters think trophies unlock (and the reality behind it)
- [00:03:35] How anyone can make up an award (including you!), and why most listeners don't care about your shiny medal
- [00:05:53] The hard truth: Listeners and sponsors don't care about your awards (they care about something else entirely)
- [00:06:44] The sub-sub-category bestseller scam: How you can "win" without really winning—and why it doesn't matter
- [00:07:33] The secret reason truly successful podcasters don't even submit for awards (and what they're doing instead)
- [00:09:30] The real question: Do you want your work judged by a random panel ... or do you want your listeners to decide your worth?
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