Why your podcast's "one-and-done" listeners aren't sticking around, what thumbnail tweaks and audiograms get wrong, and the real strategy for building a loyal audience in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
- Why most guests won't make your audience stick
- Is "YouTubey" clickbait ruining your growth?
- The brutal truth about social media conversion
- The 3% rule: why fans rarely follow
- Live events: your secret weapon for addicted listeners
- Are you pretending to work or actually growing?
- Become the authority founders trust—ditch the algorithm
Why You Should Listen
- The untold secret to transforming "one and done" listeners into raving, long-term subscribers
- Why grabbing big celebrity guests could backfire—and what actually keeps people glued to your episodes
- The reason your "YouTubey" titles and thumbnails may be sabotaging your growth—and what to do instead
- The hidden 3% rule used by podcasting giants and how you can exploit it to capture hyper-loyal super-fans
- How to seduce your audience with consistency—even when nobody's paying attention
- The envy-inducing strategy for attracting early-stage founders who'll trust you (and only you)
- Why most podcasters are wasting time on Instagram and LinkedIn—and what the pros are doing differently
- How to wield real-world events and live performances to dominate your target niche—even if you have zero followers now
- The lazy podcaster's guide to building actual community—without relying on fickle algorithms
- The glutton's path to true engagement: How to deeply feed your audience with all five senses (and keep them coming back ravenous)
- Why simply "doing the work" (posting audiograms, throwing up links) is an illusion—and real impact demands more
- How to ignite FOMO in local business centers and entrepreneur hubs—and claim instant authority
- The devastating myth of easy multiplatform conversion—and how to turn indifference into obsession
- The little-known "expert interviewer" angle that creates unstoppable trust—without having to know it all
- How to turn your podcast from background noise into a power-lever for influence, money, and pure control over your audience
Episode Timestamps
- [00:02] How a old school DJ has listeners from Nashville to Jamaica—and what this old-school "influencer reach" can teach podcasters today
- [02:22] Why booking famous or "can't miss" guests rarely leads to loyal podcast subscribers—and what actually does
- [04:04] The "Madison Square Garden mindset" that can make or break your podcast growth, even if you're broadcasting to an empty room
- [06:44] The 3% rule: What happens when you try to move your social media audience onto your podcast (and why almost nobody follows)
- [09:16] The hidden trap of micro-audiograms and Instagram "clips"—why even viral content fails to build loyal podcast listeners
- [12:22] The power of live, in-person events: How physically showing up in your niche can transform passive listeners into raving fans
- [15:19] The illusion of hustle—why posting, uploading, and "doing the algorithm" feels like real work but rarely grows your audience (and what does)
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