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May 22, 2022

This is a two-part series about the behind-the-scenes of the business of Stacking Benjamins, a top financial podcast, co-hosed by Joe Saul-Sehy.

Joe learned from failure. Destroying his credit immediately after leaving home, he had to learn about money the hard way. It was through those experiences that he created Stacking Benjamins.

Kiplinger has called Stacking Benjamins the “best personal finance podcast” and Fast Company has described it as striking a “great balance between fun and functional.” 

In this episode, I talk with Joe about building Stacking Benjamins.


  • Getting started in "radio"
  • How a free credit card started Joe's personal finance journey
  • Being too broke to get a car
  • Sneaking an important message into your podcast …
  • Borrowing ideas from radio and television shows
  • The importance of giving your listeners a “roadmap”
  • Being an “airport” for listeners
  • Why some host “yell” and why you won't hear this on Stacking Benjamins
  • Keeping in touch with “who you were” to create a better listener experience
  • A counterintuitive way to grow your podcast
  • The “small audience” advantage

This is Part 1 of 2. To make sure you get both, subscribe to this podcast.