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Nov 25, 2019

Over the last couple of episodes, we've covered the "future" as well as the "past." In this episode, I talk about how to share what's happening NOW and get your listeners involved in what you're currently doing.

Have you ever been in a city where there is a Starbucks on one side of the street and, directly across from it, there is another Starbucks? That can seem like overkill, but those situations aren't by accident – they happen because people are less likely to go somewhere if they have to cross a street.

If a city street will keep people from spending money on something they're addicted to, you can imagine how difficult it can be to get people to take action on "non-addictive" offers. I talk about this also...

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