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Nov 6, 2019

Legendary speaker and broadcaster, Earl Nightingale, once said, “If you want to be successful in life, simply watch what most people would do in a given situation, and then do the total opposite."

In general, this is arguable good advice. But as a way to make yourself stand out from other podcasters, it's great advice.

Your listeners have a way of doing things that seems "normal." The other podcasts in your market have hosts who advise these things.

What would happen if you do the opposite? I talk about this. I also share the story of how "doing the opposite" of what traditional radio thought was best has kept my broadcast radio show on the air.

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