May 1, 2018
Found this book on Amazon called How to Make Sh*t Happen. This book is currently ranked #211 out of all the books on Amazon.
Why? It's not because it's extremely well-written. In fact, the very first word is spelled wrong.
But the author, Sean Whalen, knows his audience and has a defined persona that speaks directly to them. Because of this, he's able to cut through the noise that's between him and his audience.
You need to be doing the same thing via your podcast.
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