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Mar 15, 2021

The people at Apple Podcasts have decided "follow" is the right term for what we currently call "subscribe." So in the future, if you want people to "subscribe" to your podcast via Apple Podcasts, you may want to use the word "follow" to match their wording.
 
James Cridland of Podnews has some interesting thoughts on this, which I'll share with you in this episode. I'll also tell you my thoughts both in the episode and in here:
 
It doesn't matter.
 
What we call "subscribe" from now on isn't nearly as important as how we explain what that word means. And we still have a lot of work to do if we want podcasting to be at the levels of social media platforms, such as Twitter, Instagram, and Facebook.
 
Also – why are we trying to win over people who don't listen to podcasts? I get that it would be nice to expand the audience that podcasting has, but it's a better growth strategy to work with the audience you already have and let those people help you grow than worry with people who don't listen to podcasts and may never listen to podcasts, regardless of what you call "subscribe."
 
Just to be clear – nobody is wrong here. There's no one way to do anything in podcasting. But changing one word isn't likely to be the gamechanger so many people are saying it will be.
 
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