Mar 15, 2021
The people at Apple Podcasts have decided
"follow" is the right term for what we currently call "subscribe."
So in the future, if you want people to "subscribe" to your podcast
via Apple Podcasts, you may want to use the word "follow" to match
James Cridland of Podnews
has some interesting thoughts on
this, which I'll share with you in this episode. I'll also tell you
my thoughts both in the episode and in here:
It doesn't matter.
What we call "subscribe" from now on isn't
nearly as important as how we explain what that word means. And we
still have a lot of work to do if we want podcasting to be at the
levels of social media platforms, such as Twitter, Instagram, and
Also – why are we trying to win over people
who don't listen to podcasts? I get that it would be nice to expand
the audience that podcasting has, but it's a better growth strategy
to work with the audience you already have and let those people
help you grow than worry with people who don't listen to podcasts
and may never listen to podcasts, regardless of what you call
Just to be clear – nobody is wrong here.
There's no one way to do anything in podcasting. But changing one
word isn't likely to be the gamechanger so many people are saying
it will be.