May 2, 2021
Radio has long been known to throw in "value
added" services, such as free or discount website advertising for
those who buy their broadcast ads. This has been going on
forever, so nobody thinks it's a big deal. Plus, the
perception of website advertising is better than its reality, at
least for some buyers, so it really isn't a big deal –
it's a good deal for radio.
But podcast distribition platform Audioboom
pissed off a few people by advertising that it encourages its hosts
to "go long" on advertising reads, esentially giving away "$400
million in free advertising" to buyers.
First of all, that's magic math. No way were
those longer ad reads were worth that kind of money.
What is worth a lot of money and what
Audioboom seems to miss is what podcasters, like you, really do
bring to the table when it comes to advertising. That's what I talk
about on this episode.
Want to make more money from your podcast
ads? Listen up...