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Apr 6, 2018

Used to work with a "old school" radio guy who was tough to impress. Can't say I blame him for being skeptical of my hosting talent -- he took radio very seriously and I had no idea what I was doing. I was simply a "marketing guy" who'd been let in the door because I had a good idea for a radio show, not because I was great at hosting.

A couple of years into it, the engineer told me this guy had heard a podcast-only episode of the show and actually liked it. I couldn't believe it.

In this episode, I talk about this format and how you can do something similar with your podcast to build a better connection with your audience and get more downloads for regular episodes. I also share how a similar format is working for The Wally Show

Have a podcast? Two things to help you grow it...

1. Subscribe to Build A Big Podcast via Apple Podcasts or Google Play for daily podcast marketing tips.

2.  Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.