Jan 13, 2019
Reputation matters. Perception matters. And because of these things, people are willing to pay premium prices for the same thing they could get in a different package for a lot less money.
This can work for you or against you, so you want to be on the right side of it.
In this episode, I talk about an upcoming video...
Jan 12, 2019
Everybody wants to get more done. And there's a lot of "productivity porn" online that can make you feel like you're not doing enough.
Unfortunately, many podcasters are trying to use "efficiency" as an excuse for putting out less-than-great content. And others either don't know their content is mediocre or don't...
Jan 11, 2019
The Shure SM58 microphone is the standard live performance mic and is "standard issue" for any music or comedy club.
About a year ago, I started hearing people talk about the ES-58 by GLS Audio, which is an SM58 replica. People loved it and the reviews were great.
I was skeptical. The Shure SM58 is a classic mic for...
Jan 10, 2019
A good interview isn't a bunch of random questions, it should be a series of questions organized to take listeners on a journey of discovery.
On the previous episode, I talked about how to get big guests on your podcast. In this episode, I talk about how I approach interviewing a guest once he's booked.
Jan 9, 2019
Let's be honest. There are a lot of podcasts with mediocre hosts that do very well because they have such great (and known) guests.
Getting a "celebrity guest" for your podcast can be very helpful in attracting new people to it, many of whom will stick around for other episodes if you're good at interviewing....