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Nov 11, 2019

The people who listen to your podcast are making mistakes. If you talk to them often, and you should, you'll start to see patterns – the same mistakes made over and over.

Talking about common mistakes listeners are making on your podcast and can show them three things:

  1. Social Proof - It shows that "other people" are listening to you.
  2. It shows you have an awareness of a common issue (and teases a solution).
  3. It may build rapport if you've been through that issue yourself and want to share the experience.

On a more general level, this is another opportunity for you to get personal, build rapport, and show your humanity. Nobody wants to listen to a robot, yet that's what so many upcoming solo (and non-solo) podcasters broadcast to listeners when trying to be flawless.

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